Privacy Policy for SearchMorph

Last updated: June 7, 2025

At SearchMorph, accessible from searchmorph.pro, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by SearchMorph and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in SearchMorph. This policy is not applicable to any information collected offline or via channels other than this website.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information We Collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

When you use SearchMorph, we collect information that you provide directly to us. This includes:

• Account Information: When you register for an account, we collect your full name, work email, and password.
• Website Analysis Data: When you submit URLs for analysis through our website or Chrome Extension, we collect the website URL you provide and any competitor URLs you specify.
• Chrome Extension Data: Our Chrome Extension may collect the URL of the webpage you are currently viewing when you explicitly activate the extension to analyze that page for Google AI Overview citation potential. This data is processed to provide you with the extension's functionality.
• Communication Data: If you contact us directly, we may receive additional information such as your name, email address, phone number, the contents of the message, and any other information you choose to provide.

How We Use Your Information

We use the information we collect in various ways, including to:

• Provide and Maintain Our Service: To operate, provide, and maintain the SearchMorph website and its core functionality, which includes analyzing website URLs and competitor URLs for AI search visibility. This also includes providing the functionality of our Chrome Extension to help identify website URLs cited in Google AI Overview.
• Perform LLM Analysis: To send the content of the submitted URLs (from both the website and Chrome Extension) to various Large Language Models (LLMs) such as ChatGPT, Gemini, Claude, Perplexity, Deepseek, and Grok to generate AI search visibility scores and audit reports.
• Improve and Personalize: To improve, personalize, and expand our services, including developing new features and functionalities based on user interactions and feedback.
• Understand Usage: To understand and analyze how you use our website and services.
• Communicate with You: To communicate with you, either directly or through one of our partners, for customer service, to provide you with updates and other information relating to the service, and for marketing and promotional purposes.
• Send Emails: To send you emails related to your account, service updates, or promotional offers.
• Prevent Fraud: To find and prevent fraud and ensure the security of our services.

Log Files

SearchMorph follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, SearchMorph uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to:

• Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
• Request that a business delete any personal data about the consumer that a business has collected.
• Request that a business that sells a consumer's personal data, not sell the consumer's personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

SearchMorph does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: support@searchmorph.pro